Carters Yard, a brand new development of 11 family homes consisting of 4 and 5 bedroom semi-detached and terraced properties in Worplesdon village, has now SOLD OUT. These homes are built to a high standard with a superb specification throughout, and just three miles from the historical town of Guildford
Priced from £600,000, these new homes were targeted towards growing families searching for a spacious property with a large garden and plenty of parking space. The added benefit was being in a terrific location close to fantastic schools and amenities to enjoy days out with the family. Thorpe Park and Legoland is only a 30 minute drive from Worplesdon, Guildford Castle is 15 minutes and Guildford Cathedral is only 10 minutes.
Our dedicated in-house marketing team produced a strategic marketing plan for Carters Yard, including highly targeted email campaigns sent to our extensive database of matched buyers. The emails achieved an average open rate of 58%, well above the industry average. Our team also produced organic social media content for our network of social channels including Twitter, Instagram, Facebook, LinkedIn and TikTok.
Utilising our FLINK technology to create social media ads aimed at potential untapped buyers, we embarked on a social media advertising strategy. Using a carefully selected target area and handpicked demographics, these ads were aimed at ‘passive’ buyers that aren’t necessarily looking to move or actively searching on the property portals. Just a single FLINK campaign carried out for Carters Yard achieved a fantastic total of 123 leads.
Our excellent branch at haart Guildford commenced regular call outs to customers whose interests match the key qualities of Carters Yard and arranged appointments to attend the Open Day which took place in early spring. The Open Day was a huge success and allowed customers to explore the site and view the high specification homes in person. Sales advisors were on hand throughout the day answering questions and assist buyers reserve their brand new home.
Alexandra Simmons, Residential Sales Consultant at haart Guildford said: “Carters Yard is a well-designed development with a very responsive Developer. If there were any issues or questions in regards to the property both from ourselves and viewers they were swiftly acknowledged. Overall, selling these homes was a positive experience and a popular development with buyers.”
Regional New Homes Manager, Jon Lacey who was responsible for selling this development said: “Carters Yard is a fantastic development offering great family homes, finished to a high standard and situated in a great location. The team at Vivid Homes were a pleasure to work with and hope to work with them again soon.”
A fantastic success for Spicerhaart Land and New Homes, as well as haart estate agents in Guildford, whose combined efforts saw another fantastic development in the area sold!
Are you looking to sell your development in Guildford or surrounding areas? Please contact Jon Lacey via email@example.com to find out how we can help you sell your development.