The Spicerhaart Land and New Homes team quickly sold out of these fantastic 2 and 3 bedroom homes in Northolt, which were available with the London Help-to-Buy scheme. The internal marketing team worked alongside the New Homes Sales team and the local branch to devise a highly targeted marketing strategy and sales campaign.
Benefiting by being located in the heart of Northolt, the new homeowners are just moments away from many local amenities and just a stone’s throw away from Northolt station which is on Central Line. This provides a great commute into central London in under 30 minutes, there is also many bus links which will allows easy travel to Ealing and Harrow, an in-between.
Each home showcased fantastic open planned living area, kitchens which are bolstered by Bosch appliances throughout and underfloor heating. Alongside the main family bathroom which also has underfloor heating, there is a downstairs WC and an additional en-suite bathroom in the master bedroom, again with underfloor heating.
With this type of accommodation, London city center being just 50 minutes away and prices from £475,000, the marketing campaigns were aimed at young couples, growing families and commuters.
Our highly targeted email campaigns were sent to our growing database of buyers looking for suitable property in that area and achieved an average open rate of 27.4%. We also created social media campaigns across platforms such as Facebook, Twitter, Instagram and LinkedIn, as well as using our FLINK technology which delivered a fantastic 159 leads in a single campaign!
Our in-house design team designed and developed stunning print collateral from Beckley Mews, including a brochure, outdoor signage, pull up banners and wall displays.
New Homes Sales Director, John Munday, who worked in partnership with Unifruit and haart Greenford to sell this fantastic development said: “I liked Beckley Mews because it was a bespoke gated development within walking distance of local shops. The development was very popular with buyers because of its location, high standard of finish and great sized living accommodation.”
A fantastic success for Spicerhaart Land and New Homes, as well as haart estate agents in Greenford, whose combined efforts saw another fantastic development in the area sold! However we do still have buyers still looking for something similar!
If we can assist in selling your development in the Northolt/Greenford area, please do contact John Munday via firstname.lastname@example.org to find out how we can help you sell your development.