Brand new one and two bedroom apartments in the sought-after area of Swindon sold with Help to Buy scheme
The Land and New Homes team at Spicerhaart successfully sold this development of 1 and 2 bedroom apartments in Swindon that were available with the Help to Buy scheme. With the joint efforts of our brilliant marketing team and the New Homes Sales team, we produced highly targeted marketing and sales campaigns to help sell these terrific homes.
Situated in the heart of Swindon Old Town, the apartments were priced from £140,000 to £190,000, and with Help to Buy available, they were popular with first-time buyers wanting to get on the property ladder.
The new owners of these luxury homes are close to fantastic local amenities as well Swindon city centre. Swindon train station is just 10 minutes from the apartments, offering direct links to London, Bristol and Bath; making it a popular choice for a range of buyers, including commuters, single professionals and Investors.
Each home at Old Brewery Lane is unique in outlook, layout and size. Common across every apartment are the generous interiors, superb specifications and stunning open plan living spaces. Every detail has been carefully thought out with a high standard of finishes and materials, along with practical matters such as parking, cycle storage, security and lighting to provide a luxuriously styled ambience.
The Land and New Homes marketing team created a highly targeted email campaigns, achieving an average open rate of 38.2%, well above the industry average. They also created social media campaigns across Facebook, Twitter, Instagram and LinkedIn, as well as using our FLINK technology to deliver leads from potential buyers.
The FLINKs carried out for Old Brewery Lane achieved a fantastic reach. They were carefully targeted by specific areas and demographics to target buyers that would be interested in these high quality properties and likely to be interested in the Help to Buy scheme.
New Homes Sales Manager, Tania Lille who worked in partnership with haart Swindon to sell this development said: ‘I was so excited to have these apartments for sale! The location is right in the town centre and it’s quite rare to find such great properties for sale in the area, let alone with the government Help to Buy scheme.’
‘Within the first week of selling these homes we secured two reservations which the developer was over the moon with. We are now a month later and the development has completely sold out!’
This was a great success for Spicerhaart Land and New Homes, as well as haart estate agents in Swindon, whose combined efforts saw another fantastic development in the area sold!
Are you looking for an agent to sell your development in Swindon? Contact our New Homes Sales Manager, Tania Lillie via firstname.lastname@example.org to find out how we can help you sell your development.