Exceptional two-bedroom homes in the sought-after area of Northamptonshire with 50% sold within the first two weeks.
The Spicerhaart Land and New Homes team have successfully sold another development, showcasing the continued strength and growth of our new homes division as part one of the UK’s largest estate agencies.
Located in Northamptonshire, the brand new two-bedroom properties at Stanley Court in Wellingborough are now home to happy owners following a successfully executed marketing strategy. This superb development of four units priced from £180,000 to £200,000, was marketed by the team using a combination of digital and offline techniques to highlight the homes to applicants searching for homes of a good size and in a great location.
Focusing on the main selling points of these new homes in Wellingborough, our skilled sales and marketing experts ascertained that the high-quality and affordability of this gated development would attract not only first-time buyers but upsizers, whether that be young couples or growing families.
Similarly, the proximity to Wellingborough town centre, and travel links into Northampton, made these properties attractive to professionals in the area searching for easily accessible homes.
With various multi-platform digital tools at our disposal, the team used highly targeted email marketing campaigns achieving an average open rate of 41%, well above the industry average, and organic social media posts across Facebook, Twitter, Instagram and LinkedIn. In addition, our FLINK technology was used, with social media ads aimed at untapped potential buyers looking for a new home in Wellingborough.
Each FLINK carried out for Stanley Court earned an average of warm 25 leads for our team to follow up on. These brand new, what we call ‘passive’ buyers, would not have otherwise known about Stanley Court if not for our highly targeted ad campaigns, using a carefully selected target area and handpicked demographic.
Utilising our extensive applicant database from our main branch on this development, haart Rushden, the team commenced with call outs to customers specifically selected for their potential interest in the key qualities of Stanley Court, as well as mail out’s organised by area.
New Homes Regional Sales Director, Mark Alvis, who worked in partnership with haart Rushden and New Homes Sales Manager, Sadie Taylor, to sell the four-unit development, said: ‘The developer, Oak and Lime, were flexible and worked with us, which allowed us to sell 50% of the development in the first two weeks of marketing. Not to mention this happened before Christmas, so our achieving such great results at that time, happened much quicker than we expected.’
Holly Newman, branch partner at haart Rushden, knew the development would be popular with local applicants: ‘It’s no surprise that all units are now SSTC at Stanley Court. These homes were finished to a fantastic standard throughout, and the open plan design and secure, gated access was particularly popular with prospective purchasers.
‘The builders ensured the homes were in pristine condition ahead of the new owners moving in, and were only too happy to listen to personalisation requests throughout the process ensuring all new owners were 100% happy with their new home.’
A fantastic win for Spicerhaart Land and New Homes, as well as haart estate agents in Rushden, whose combined efforts saw another fantastic development in the area sold!
Are you looking for an agent to sell your development in Northamptonshire? Contact our New Homes Regional Manager, Mark Alvis via email@example.com to find out how we can help you sell your new development.