A fantastic success for the Land and New Homes team and Felicity J Lord Hackney and Stoke whose combined efforts sold this fantastic new development of apartments & duplexes in N16.
Bastion House is a boutique scheme of nine luxury properties priced from £550,000 to £1,000,000. This development is a modern take of a castle like structure with its multi-faceted walls and tiers and its varying sized openings. Each property is designed to an exceptionally high standard, with uncompromising quality and originality to reflect the resident’s expectations.
Hackney has a rich industrial past as home to many of London's timber yards. It's now become one of the city's most desirable neighbourhoods. With its abundance of pubs, cars and restaurants to choose from, it is no surprise that Hackney is so sought after by London's stylish young professionals and couples.
Our brilliant Land and New Homes marketing team created a structured marketing plan for Bastion House, which resulted in earning a considerable amount of leads for the New Homes Sales team to follow up on. The team sent out highly targeted email campaigns to our extensive applicant database, achieving an average open rate of 57.3%, well above industry average.
The FLINK campaigns carried out for Bastion House earned a total of 47 leads. The ads were carefully targeted by area, demographics and user behaviour to target potential buyers interested in these high specification homes. The marketing team also posted organic social media content and distributed them across our network of social channels including Twitter, Instagram, Facebook, LinkedIn and TikTok.
Our in-house design team utilized their creative tools to produce eye catching branch displays including pull-ups and window cards, which generated lots of awareness to the foot-traffic passing by our centrally-located branches.
The sales team at Felicity J Lord Hackney and Stoke commenced regular call outs to customers whose interests and requirements match the key qualities of Bastion House, as well as organic posts on the branch social media pages.
Divisional Sales Director, Davinia White who was responsible for selling this fantastic development said: 'Bastion House was a pleasure to sell. The development is iconic and offered a high specification with high ceilings and generous proportions. Bastion House is a castle like structure with its multi-faceted walls and tires opening in various sixed openings. Truly unique development."
Are you looking for an agent to sell your development in London? Contact Divisional Sales Director, Davinia White via Davinia.White@spicerhaart.co.uk too find out how we can help sell your development.