An excellent success for haart Witham and the Land and New Homes team who have sold a fantastic new development with the Help to Buy scheme.
Lime Tree Place, a brand new development of 98 units comprising of studio, one and two bedroom apartments, is located in the sought-after area of Witham and were priced from £165,000 to £230,000. These affordable homes were targeted to first-time buyers and young couples, specifically those wanting to get on the property ladder with the Help to Buy scheme.
The apartments were an ideal first or next home and boasted open-plan interiors making the most of every inch of space. The new residents will enjoy a beautiful space which was expertly designed and finished with features such as hardwood floors, Italian designer kitchens, big name bathrooms and high quality fixtures and fittings.
Witham is a perfect location for those who like fresh air and the great outdoors, but also want to be able to enjoy everything London and Chelmsford have to offer. The development is an 8 minute walk to Witham station providing access to London Liverpool Street in 45 minutes and 10 minutes to Chelmsford, making these homes a popular choice for commuters.
The Land and New Homes marketing team created a strategic marketing plan for Lime Tree Place, including highly targeted email campaigns, FLINK ads as well and paid and organic social media content across platforms such as Facebook, Twitter, Instagram, LinkedIn and TikTok. With over 20 email campaigns sent to our extensive applicant database, we achieved on average an outstanding open rate of 32%.
Branch Partner, Daniel Augustin said: “We also utilized our unique investor database who have excellent business relationships with our lettings team who cover Witham, where they were able to get instant updates on expected rentals that could be achieved, with confidence of letting out an apartment quickly with the use of our wide range of prospective tenants on our nationwide lettings database.”
Using our FLINK technology, we also created a wide variety of social ads which were aimed at potential buyers looking for an affordable new home in Witham. We targeted specific locations and interests that matched the target audience for this development, and continually optimized the ads to drive the best leads possible. The FLINK ads generated a great quantity of quality leads, which were then followed up by our incredible sales team at haart Witham.
Our in-house design team created eye-catching print collateral for Lime Tree Place using the developers own brand, including outdoor signage, pull up banners and window cards. These promotional materials were used at the Witham branch as point of sale information and at the development during its open days. The open days were a huge success and allowed customers to visit the apartments for the first time and ask the Sales Advisors for more information about Help to Buy. Our VIP Launch Event in particular was an excellent success. We held the event before the development actually went live on our website and portals and it allowed us to sell multiple plots before we even launched.
Divisional Sales Director, Russell Davis who was responsible for selling this fantastic development, provided lots of LinkedIn support to advertise the homes. The LinkedIn posts led to lots of enquiries from potential buyers that Russell then followed up on to provide them with the information they needed. The sales team at haart Witham also commenced regular call outs to customers whose interests match the key qualities of Lime Tree Place.
The developers, the haart Witham branch and the new homes team worked hand in hand with the Just Mortgages team to ensure the buyer’s mortgage process was successful. Just Mortgages Advisers are based throughout Spicerhaart's network of over 200 branches of estate agencies nationwide and support customers in the financial aspects of their home buying/moving journey. Laura Tilbury is an Executive Mortgage and Protection Adviser based at haart Witham, and has been with the company for a number of years supporting clients in their first home purchases, re-mortgaging and home moves. Laura did a fantastic job at supporting the new buyers at Lime Tree Place throughout their mortgage process. She said ‘Prior to the launch of this site I put in many hours of research and came up with multiple lenders and worked closely with the developers ensuring that the mortgages would be successful.’
‘When meeting with buyers they loved my knowledge of the development and the fact that I had personally been in every apartment. The mortgage process was swift and I completed all Help to Buy applications to ensure these were completed accurately and took away all the stresses. I built up an amazing community as I had been moving everyone in myself.’ Laura received a fantastic review from the developers on her Google Page:
“Laura has been instrumental in sorting out the mortgage for 50+ apartments. Would recommend to anyone”
Lime Tree Place is a great example of what great team work across the business can do!
Are you looking for an agent to sell your development in Witham or surrounding areas? Contact our Divisional Sales Director, Russell Davis via firstname.lastname@example.org to find out how we can help you sell your development.
Find your local Mortgage and Protection Adviser here: www.justmortgages.co.uk/broker-finder/