The Spicerhaart Land and New Homes team have successfully sold a luxury development of 3 bedroom semi-detached homes in Aylesbury Vale . With the joint efforts of our internal marketing team, our New Homes Sales team and the local Chewton Rose branch, we produced a highly targeted marketing strategy and sales campaign to market and sell these beautiful homes.
The Cheddington development consisted of brand new three bedroom homes perfectly placed in the village of Cheddington in Aylesbury Vale. Priced from £475,000, this gated development was a popular choice for young couples and families looking for a secure high specification home in the area.
These properties were thoughtfully designed to ensure maximum light and space runs throughout. It is clear to see luxury has been key, with high quality amenities such a Quartz worktops and Bosch appliances. Every last detail was made to a high standard, along with practical matters such as bi-folding doors providing access to the rear garden, off road parking and security gates outside the homes.
Cheddington is a small traditional village with plenty of footpaths and bridleways and a village green for the new residents to relax on. Despite its fabulous countryside location, Cheddington has excellent transport links, with train connections to London Euston in 40 minutes and Milton Keynes in just 18 minutes, which made it very popular for potential buyers who need to commute.
Utilising our growing applicant database, our marketing team sent out highly targeted email campaigns to potential buyers, achieving an outstanding average open rate of 45.3%. We also posted organic social media content across our network of channels including Facebook, Twitter, Instagram, LinkedIn and Pinterest, which received lots of awareness of the development.
Our FLINK campaigns for this development achieved a fantastic reach and provided us with valuable leads for the team at Chewton Rose Milton Keynes and the New Homes Sales team to follow up on. Our FLINKs are targeted to ‘passive’ buyers; these are buyers that aren’t actively searching for a new home but would be interested if the right property came on the market.
Our skilled artworkers of our in-house design team created excellent point of sale and marketing assets for these homes, including a brochure, pull up banners and wall displays to be used at the Chewton Rose branch and at the development.
The sales team at Chewton Rose commenced regular call outs to customers whose interests match the key qualities of Cheddington. New Homes Sales Manager, Sadie Taylor who was responsible for selling this fantastic development, also provided lots of LinkedIn support to advertise these homes.
Sadie Taylor said: “This is our second development with Wilson Smith and we are so pleased with how well it sold. The developer is always a pleasure to work with and they provide such great homes. We look forward to working with them again in the future.”
Are you looking for an agent to sell your development in Aylesbury Vale or surrounding areas? Contact our New Homes Sales Manager, Sadie Taylor via Sadie.Taylor@haart.co.uk to find out how we can help you sell your development.