Superb two and three bedroom apartments in the sought-after area of Bristol with all sold off-plan - 50% sold within the first two weeks!
The Spicerhaart Land and New Homes team have successfully sold an outstanding development in Bristol. Using a combination of an effective marketing strategy and the expertise from the Land and New Homes sales team, all ten units sold off plan and 50% sold within the first two weeks.
Barton Court is a collection of brand new two and three bedroom apartments located in Speedwell, Bristol. This superb development was priced from £245,000 and these new homes are perfect for applicants who are looking for luxury living and close to local amenities.
Our skilled sales and marketing experts within Land and New Homes identified how the high specification and affordability of this gated development would attract not only first-time buyers using the Help to Buy scheme but professionals and commuters, with Barton Court just a short drive into Bristol City Centre.
Perfectly situated to make the most of what the city and the surrounding areas has to offer these apartments are just a 20 minute bike ride into the city centre which makes them very attractive to the younger audience searching for high specification homes that are in close proximity to shopping centres, restaurants and entertainment and leisure venues.
We used highly targeted email marketing campaigns which achieved an average open rate of 42%, well above the industry average. We also promoted the development through social media campaigns across Facebook, Twitter, Instagram and LinkedIn, as well as using our FLINK technology to create ads targeted at potential untapped buyers looking for a new home in Bristol.
The FLINKs carried out for Barton Court earned a total of 40 leads which lead to successful follow up calls to deliver further information to potential buyers and investors. FLINK campaigns are particular aimed at attracting what we call ‘passive’ buyers, who may not have otherwise known about Barton Court as they may not be registered with property portals. Using a carefully selected target area, specific locations and handpicked demographics, we set out attract our defined target audience who may be interested in these properties.
Due to increasing numbers of applicants registering with our Bristol branch, we were able to utilise our large applicant database to commence targeted call outs to buyers who’s specified their desired homes and matched the key qualities of Barton Court. Due to the current climate, the majority of potential buyers were keen to have virtual viewings, which was the safest and most convenient option to view these beautiful apartments. Thanks to technology, we were easily able to facilitate this!
New Homes Sales Manager, Charlotte Wainwright who worked in partnership with haart Bristol to sell the ten-unit development said: ‘We sold all ten apartments off plan and 50% sold within the first two weeks, which was a lot quicker than we expected!’
‘First-time buyers and young professionals were drawn to the apartments due to the modern interiors, open plan living space, private gated parking and cycle storage, making these properties a fantastic choice for buyers searching for a luxury and high specification home in the Bristol area.’
This was a great success for Spicerhaart Land and New Homes, as well as haart estate agents in Bristol, whose combined efforts saw another fantastic development in the area sold!
Are you looking for an agent to sell your development in Bristol or surrounding areas? Contact our Regional Sales Director, Charlotte Wainwright via email@example.com too find out how we can help sell your development.